Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?
What is Demo-Graphics?
Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.
How does it work?
We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.
Other things to know…
This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.
So, let’s kick off the latest entry with the big question…
Facebook “Comic Fan” Population: Around 637.2 million worldwide
It seems “comic fans” have made gains all around the world this month even with Facebook dropping in accounts. “Comic fans” increased 15.55 million while Facebook accounts dropped 114.8 million.
Gender
This month, men decreased their percentage of the population to 51.61%, down from the previous month’s 52.3%. Women also saw a dip in percentage dropping from the previous month’s 46.1% to 45.55%. All of that was at the gain of those not reporting gender which jumped from 1.7% to 2.84%.
Age
Every age segment increased compared to the previous month with the percentages shifting quite a bit. Those 18 and under grew by only 50,000 while numerous other age groups saw gains in the millions.
Relationship Status
Reporting of this data is on hold. There is an error in reporting where some segments report less than 1,000 people when it should be more. We’ll keep track of the data and start the reporting again when this technical issue is corrected.
More States
Spanish Speakers: There are 113 million Spanish speakers that are also comic fans worldwide. That’s an increase from the previous month’s 112.4 million.
Education: 119.85 million have a college degree or better worldwide. That’s an increase of 2 million from last month.
Parents: 112.65 million individuals are parents. That’s an increase of 800,000.
Board Game and Comic Fans: 362.45 million
Video Game and Comic Fans: 335.65 million
Board Game and Video Game Fans and Comic: 231.35 million
Board Game or Video Game Fans and Comic: 477.85 million
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Source: Graphic Policy
