Nordstorm has partnered with FAO Schwarz to bring the iconic toy brand to their stores nationwide.
The FAO Schwarz brand has been a legendary NYC-based toy brand for over 164 years (see “Toy and Game Space“), offering up some of the most iconic and innovative toys on the market. The partnership expands the reach of this brand via Nordstrom’s chain of nationwide stores that will be carrying a special selection of FAO Schwarz toys, gifts, and collectibles.
“Nordstrom is a perfect partner for FAO Schwarz, with its long tradition of beautiful stores, unique and quality products, and its commitment to the best in customer service,” said David Niggli, Chief Merchandising Officer, FAO Schwarz. “By bringing our two iconic brands together, we’re creating an engaging experience where shopping becomes playful and full of wonder, while sharing our exclusive products, collaborations, and retail theater through immersive demonstrations and experiences with Nordstrom customers.”
Nordstrom stores will also feature signature, hands-on FAO Schwarz-branded experiences, such as a Brio Personalization Station (where they can personal Brio trains as a keepsake) and FAO Doll (where they can select a baby doll and create a birth certificate for it). Nordstrom will also offer a selection of FAO toys on their website for online shoppers.
Source: ICv2
