Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?
What is Demo-Graphics?
Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.
How does it work?
We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.
Other things to know…
This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.
So, let’s kick off the latest entry with the big question…
Facebook “Comic Fan” Population: Around 74.3 million in the United States
We’re now three months in a row that the overall “comic fan” population has dropped. It’s down about 1.4 million from the previous month, more than the 900,000 decrease for Facebook’s overall users in the United States. Men decreased by 1 million while women decreased by 400,000. The population that doesn’t list either gender remained steady at 1.4 million.
As noted below, there’s some oddities for reporting where numbers that made sense normally suddenly decreased and remained low this month.
Gender
Women remained a majority of the population with 50.9% of the population. Last month they accounted for 50%. Men decreased as a percentage from last month’s 48.2% to 47.7%. Those who don’t report themselves as “male” or “female” account for 1.9%, up from 1.8%.
Age
The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all. Compared to the previous month most every grouping decreased except those “50-54,” “55-59,” and “60-64.”
Relationship Status
This is one of the stats that has been odd. Those marked “engaged” and those as “unspecified” each dropped to less than 1,000 individuals last month and remained there this month We’ll see if things return to more expected numbers next month but it’s one of the odd results.
New Stats!
Spanish Speakers: Last month we first reported there were 15.35 million Spanish speakers who are comic fans in the US. In June 2026, that number was dipped to 14.7 million.
Education: This is another stat that’s rather odd. Last month 12 million had at least a college degree, down from the previous month’s 21.8 million. This month things increased slightly to 12.1 million but it’s still very odd to see such a dramatic drop.
Parents: This continues to slide down to 10.65 million from 22.65 million in January and 10.9 million the previous month.
Board Game Fans: 47.5 million
Video Game Fans: 37.1 million
Board Game and Video Game Fans: 25.45 million
Board Game or Video Game Fans: 58.85 million
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Source: Graphic Policy
