Direct Market Growing Faster than Book Channel; Insights from ComicsPRO Sneak Peek
Sales of comics and graphic novels in North America have reached a new high, and sales in comic shops are growing faster than in the book channel. ICv2 CEO Milton Griepp laid out the numbers in his presentation of the ICv2 White Paper “Navigating the New World of Comics” at the ComicsPRO Sneak Peek, a virtual event held before the in-person conference.
ICv2 estimates that sales of comics and graphic novels in the U.S. and Canada totaled $2.2 billion in 2025, outstripping the highs of the COVID era. Direct market sales were up nearly 30%, growing faster than sales in the book channel, reversing a 15-year trend and bringing total sales in comic shops close to $1 billion. In his White Paper, Griepp discussed some of the reasons for the surge and offered some advice to keep it going.
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Source: ICv2
