Movies can spend tens of millions of dollars promoting a release. That can involve lavish tours, flying in influencers for screenings and premieres, advertising… it can be a lot. The Toxic Avenger is taking a different approach to promotion. Instead of some marketing stunt, the film is instead erasing $5 million in medical debit through the nonprofit Undue Medical Debt and has pledged to erase another $1 million in debt for every $1 million the film makes at the box office.
Undue Medical Debt is a nonprofit whose goal is to help end medical debt and provide relief to those impacted:
Undue Medical Debt (formerly RIP Medical Debt) is a national 501(c)(3) nonprofit whose purpose is to strengthen communities by erasing financially burdensome medical debt. Founded in 2014 by former debt collection executives, Undue Medical Debt is one of the leading charitable organizations that help pay medical bills. We work tirelessly to end medical debt and ensure a future where everyone can access healthcare without fear.
They’ve relieved over $22 billion in debt for over 14.72 million individuals in the United States. Over a hundred million Americans, one in three, struggles with the weight of medical debt. It’s one of the top reasons for bankruptcy.
The Toxic Avenger had his life upended by unexpected medical debt.
So, instead of another big marketing stunt to promote the movie, Cineverse has partnered with national nonprofit Undue Medical Debt to erase at least $5M in medical debt for those families least able to pay.
AND… for every $1M The Toxic Avenger makes at the box office, we’ll erase another $1M.
Together, we can reduce the burden of medical debt. Because we only need one Toxic Avenger.
Learn more about Undue’s model at the link below and get tickets for THE TOXIC AVENGER now!
The Toxic Avenger opens in theaters October 29 and now there’s an even better reason to go see it, you get to help those in need.
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Source: Graphic Policy
