For the second year in a row, ComicsPRO will host a Retailer Day at Comic-Con International. The 2026 program is expanded from the previous year and will take place on Friday, July 24, from 9:30 a.m. to 5:00 p.m. in a single room, 31ABC, with morning snacks and networking, videos of the Spirit of Comics Award finalists, presentations by publishers from both Lunar and Penguin Random House, as well as by Universal Distribution and others, and a box lunch sponsored by Universal Distribution. The ComicsPRO website has a registration form for the day as well as an application for retailer codes to purchase passes to SDCC; ComicsPRO members and other storefront retailers will have priority for the codes.
ComicsPRO held its first Retailer Day at SDCC in 2025 (see “ComicsPRO Expands San Diego Comic-Con Retailer Programming”); prior to that, Diamond Comic Distributors sponsored the retailer day.
Source: ICv2
