Our vision for Dungeons & Dragons as a global brand
Ray Winninger, Executive Producer – D&D TRPG Studio
In North America, Dungeons & Dragons is more popular than ever, having racked up seven years of continuous growth since the launch of the game’s fifth edition in 2014. It’s now time to duplicate this success outside of North America, creating a truly global D&D community and getting us considerably closer to making the world’s greatest roleplaying game available to everyone across the globe. Today it is my pleasure to give you some of the first details of what we’re doing to make that happen.
Earlier this year, Wizards of the Coast resumed direct control over localized versions of D&D in French, Italian, German, and Spanish, and started planning new releases for these languages. Other languages may be added later. We’re now making the final preparations to launch our own translated D&D products for the first time.
To make D&D as successful in other languages as it is in English, we’re making a significant, long-term investment. Steps we’re taking include:
- Hiring dedicated team members to work on these products
- Investigating new printing and production vendors outside the US and China
- Undertaking extensive translation reviews and updates of existing content
- Commencing new translation work on multiple titles
- Collaborating with our local market teams in Europe and Latin America to get these products into the hands of fans, old and new
So, what should you expect?
This September we’ll launch our first products—the three core rulebooks, and the Essentials Kit—in four new languages. Then, beginning next year, we’ll kick off a roughly quarterly cycle of new releases, bringing our latest and greatest titles to a truly international audience, many for the very first time. When possible, we’ll align release dates across all four languages, making it easy to know when the next D&D release is coming.
We are thrilled to make our beloved game accessible to more people around the world than ever before. Bienvenue, Willkommen, Bienvenidos, Benvenuti!
Now I’ll hand over to Dan from our European team, who can give you some of the specifics of the launch plan.
Source: Dungeons & Dragons
