Demo-Graphics is back with its seventh entry for 2025 (plus some bonus features)! Demo-Graphics was relaunched because the question still remains… who are comic fans?
What is Demo-Graphics?
Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.
How does it work?
We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.
Other things to know…
This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.
So, let’s kick off the latest entry with the big question…
Facebook “Comic Fan” Population: Around 115.6 million in the United States
The first half of 2025 was off to an interesting start as we saw a decrease in the overall population for five months in a row. From January 2025 to June 2025, there was a loss of 8.45 million individuals. But, July stopped the slide with an increase of about 3.5 million individuals. August saw a jump of 24.8 million individuals while Facebook in the United States saw a decrease of about 500,000 individuals. September saw another bump of 850,000 while overall Facebook population increased by 2.2 million. October was a slight decrease in “comic fans” but also in the overall Facebook user population for the US. While November also dipped, it decreased just 200,000 individuals.
December sees a further decrease of a little over 2 million individuals dropping it below August’s jump. It’s possible those the algorithm picked up due to summer films have dropped off but it’s hard to exactly say why those people disappeared.
Gender
With a smaller overall population, every category dropped for the month though the percentages increased a bit. Due to rounding, those that indicate neither male or female wound up “negative” for the month, so both male and female saw percentage gains overall.
Age
Nearly every segment for age saw a dip in the population but two bucked that trend Those “18 and under” as well as “25-29” both saw slight gains in overall population for the month.
Relationship Status
Much like age there was mostly dips in the overall population for each relationship status, but there was one exception to this as well. “Engaged” remained steady from the previous month.
New Stats!
Education has been combined to see how many individuals have at least a college degree. This month saw an increase in individuals having at least a college degree, 35.35 million. With a smaller overall population, the percentage of the population has increased to 30.58%. In 2024, 31.3% of the American population had at least a college degree.
22.1 million fans are parents! That’s another decrease from the previous month which was 23.1 million. That’s four months in a row this group has decreased in size.
And finally, what’s the crossover with fans of board games and video games? 46.7 million, 40.4% of comic fans also enjoy board/tabletop/card games, an increase from the previous month. An increase from the previous month, 70.3 million, 60.81% also enjoy video games. Combined, 83.95 million like board games or video games and 32.55 million enjoy board games and video games. Get your licensing engines revving!
What’s Next?
With the year wrapped up, we’ll dive in talking about the trends over the year as we kick off 2026!
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Source: Graphic Policy
