An ICv2 Release. The ICv2 White Paper, to be presented at the ICv2 Insider Talks at New York Comic Con, will cover the surprising shifts in the comics and graphic novel market that are transforming the business.
“Something unexpected is happening in comic stores,” ICv2’s Milton Griepp said in a preview of his presentation of the ICv2 White Paper at the ICv2 Insider Talks at New York Comic Con. “The shift began last year and accelerated this year, and the ICv2 White Paper is going to explore those new trends and where they might take us.”
The ICv2 White Paper, presented annually at the ICv2 Insider Talks, features the charts and graphs that show the state of the comics and graphic novel market in all its channels. This year, that presentation will show what’s happening as we transition to the New World of Comics, the theme of this year’s event.
In addition to looking at long-term trends in the U.S. comics market, the ICv2 White Paper will also feature 2025 trend analysis through Spring and Summer, the top sellers in comic stores in Summer 2025, and the latest comic store market share info.
The ICv2 Insider Talks: The New World of Comics, an industry event for business and creative professionals, will be held from 5:15-7:30 p.m. on Thursday, October 9, in the dramatic 4th Floor River Pavilion at the Javits Center, in association with New York Comic Con.
If you are a business or creative professional and would like a free invitation to the event, email Conferences@ICv2.com. You must also have a New York Comic Con badge in one of their pro categories to attend.
If you are press and would like to cover the event, email Conferences@ICv2.com.
For more on the ICv2 Insider Talks, see “ICv2 Insider Talks at New York Comic Con.”
ICv2 White Paper (7:00-7:30 p.m.)
ICv2 CEO Milton Griepp will present the ICv2 White Paper, with the charts and graphs that show the state of the comics and graphic novel market in all its channels as it transitions to the new world of comics.
Milton Griepp is the founder and President of ICv2, since 2001 the undisputed industry authority on the business of geek culture and Eisner-nominated in 2025. He is a 45-year veteran of the geek culture business, and has managed companies that have sold over $1 billion in retail value of geek culture products as CEO of Capital City Distribution and Next Planet Over. He also served on the board of comiXology for five years until its sale to Amazon, and was Vice President and board member of the Comic Book Legal Defense Fund.
These companies make this event possible:
Co-Sponsor: GlobalComix
GlobalComix is a comics platform for the modern era, dedicated to reshaping the landscape of graphic fiction creation, distribution, and consumption on a global scale. Focused on providing tools to grow and succeed, GlobalComix is on a tireless mission to create the best platform in the world to publish, discover, and read comics. GlobalComix empowers creators with the tools they need to reach new audiences, monetize their work, and engage with fans in novel ways. For readers, GlobalComix offers a diverse, immersive, and engaging reading experience that spans genres and geographies.
Co-Sponsor: Universal Distribution
Universal Distribution is a leading North American distributor of comic books, games, trading cards and collectibles. With a strong presence in both Canada and the U.S., Universal is dedicated to supporting retailers and publishers by offering a broad catalog, and exceptional service. Through recent expansions, including the acquisition of Alliance Game Distributors, Universal continues to strengthen its role as a key partner in the hobby industry.
Sponsor: Mad Cave Studios
Mad Cave Studios, established in 2014, is an independent publisher committed to providing worldwide entertainment across an array of genres. Mad Cave’s catalog includes a captivating blend of licensed, creator-owned, and original works, masterfully created by a diverse cast of storytellers focused on cultivating impactful character-driven narratives. Mad Cave Studios is the parent company to Maverick, Nakama Press, and Papercutz, enriching the literary landscape for readers of all ages.
About ICv2
ICv2 is where the business of geek culture, including comics, graphic novels, manga, hobby games, and merch, comes together around breaking business news, executive interviews, reviews, opinion, and sales charts and trend reports on its website, ICv2.com, in its magazine, Internal Correspondence Annual, and at events like this. For the people on the front lines of the geek culture business, staying ahead of the trends isn’t something that can be left to chance – it’s a basic necessity for being successful. ICv2 is the #1 source of news and information for the thought leaders at the forefront of change.Source: ICv2
