Diamond’s Previews Catalog is Going All Digital in July

There’s been a lot of questions as far as the future of Previews after the purchase of Diamond Comic Distributors by Ad Populum/Sparkle Pop. (new) Diamond has announced that the Previews catalog will now be digital-only starting in July available from Joomag.

Previews is the catalog released each month that features upcoming items that can be ordered. It is not only an easy way for shops to decide what to purchase but also is used by comic fans/buyers/purchasers/collectors to determine what they’ll purchase. Some shops provide it for free while others charged for it.

The digital catalog will be available through Joomag and there will be no printed catalog. Currently, the digital version is available through Joomag but must be purchased for $3.99. This new digital only version will be available free of charge.

It’s unknown exactly what will be listed with so many publishers no longer distributing through Diamond or have paused distribution through them.

The catalog will be available at Previewsworld.com through Joomag for free (good). They will also provide retailers with signs and QR codes to make it easier for customers to find the new digital catalog (we’re mixed on this). There will be links with ordering information (we’ll wait and see on that).

Overall, it’ll be interesting to see and there’s opportunity here to do something innovative and interesting. We have our doubts we’ll actually see any of that.

Check out the announcement below:

As part of ongoing operational transitions, the July 2025 edition of Diamond Comic Distributros’ PREVIEWS catalog will be digital-only and free via Joomag, with no printed catalog produced this month.

Links to the catalog will be provided in Diamond Daily and on PREVIEWSworld.com when the July 2025 data files go live on Friday, June 20.

While the format may look different, the core experience remains the same. You and your customers will still find full product listings, publisher features, and preorder tools — all accessible online at PREVIEWSworld.com via Joomag free of charge.

Additionally,titles solicited in the online catalog will carry live links that enable your customers to obtain ordering information via PREVIEWSworld.com before submitting their PREVIEWS Customer Order Forms your store.

PREVIEWS Customer Order Forms will also be digital-only and will continue to be available to your customers on PREVIEWSworld.com for download as both a PDF and a text file.

Please Note:

• Your July complement of PDFs, text files and other retailing tools will be available from the Retailer Services Website on June 20.
• Please place your July initial order via the Retailer Services Website by 4:59 AM on Friday, July 25.

We know PREVIEWS is a vital part of your sales and planning process, and we’re committed to promoting the digital edition to ensure it drives engagement and orders.

Here’s how we’re supporting it:

• Promoting the digital catalog across PREVIEWSworld.com, email, and social media.
• Highlighting featured titles and PREVIEWS Exclusives throughout the month.
• Providing retailers with downloadable signage and assets they can print and display in-store — including a QR code to help customers access the catalog easily.
  (Links to these tools will be provided on June 20.) 
• Inviting vendor partners to promote the catalog and their products through their channels — and to ask their creators to do the same.

The more promotional muscle we can all put behind this digital version, the better it will perform for everyone.

Again, the catalog will go live via Joomag Friday, June 20.

We’ll keep you informed as we evaluate future catalog formats. In the meantime, we’re focused on doing everything we can — and we know this works best when we’re working together to maintain momentum, visibility, and orders.

Thank you for your continued support!

(via The Beat)

Source: Graphic Policy