The Toy Association Inc. has announced that Kathrin Belliveau will be joining the organization in the newly created role of Chief Policy Officer. Belliveau was most recently the EVP and Chief Purpose Officer at Hasbro. The Toy Association represents a wide array of manufacturers, retailers, licensors, and others involved in the youth entertainment industry.
After 16 years of service to the toy industry, Ed Desmond, Executive Vice President, Global Government & Regulatory Affairs, will be leaving The Toy Association to pursue new consulting opportunities.
Kathrin Belliveau will join The Toy Association as Chief Policy Officer, effective November 18. She will be responsible for global regulatory affairs and representation, toy safety and ethics initiatives, marketing and strategic communications, and consumer outreach. Belliveau will oversee both the Global Government & Regulatory Affairs and Strategic Communications departments, reporting to Greg Ahearn. Her direct reports include Adrienne Appell, EVP, marketing communications, Owen Caine, VP, government affairs, Jos Huxley, SVP technical affairs and Joan Lawrence, SVP standards & regulatory affairs.
While serving as EVP and Chief Purpose Officer at Hasbro, she was a member of the executive leadership team, overseeing global regulatory, government, and corporate affairs. Her tenure at Hasbro included a variety of roles where she held responsibility for safety, quality assurance, sustainability, ethical sourcing, philanthropy and social impact functions as well as The Hasbro Foundation.
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Source: Graphic Policy
