Wizards of the Coast’s ordering site for Magic: The Gathering – Secret Lair x Marvel experienced technical difficulties within minutes of opening up ordering for the new drop sets.
The new Secret Lair sets featuring Captain America, Wolverine, and other popular Marvel characters opened up at 9 am PT for DTC preorder (see “Superdrop“). At 9:06 AM, the line to place an order was paused and technical staff issued the following comment in the line queue:
Message last updated: 9:06 AM PST
We’re currently experiencing a technical issue and are working to restore the site as soon as possible. Please follow Secret Lair on X for up-to-date information.
It is unclear if any of the customers in the queue actually completed checkout before technical difficulties occurred. One some level, the probability of having these technical issues was almost predictable as the Marvel-branded products have a vast fan base, and should those fans converge on a single site for a highly-desirable, collectible product at the same time, it could cause problems for the ordering system. Needless to say, the selling of these sets may have been better handled via traditional distribution into the hobby channel where crashing DTC ordering systems wouldn’t have been a problem.
Source: ICv2
