The Transformers roll out for Library Card Sign-Up Month
The American Library Association (ALA) is teaming up with Skybound Entertainment and Hasbro to encourage people to roll out to their libraries with the Transformers franchise, featuring Optimus Prime, as part of Library Card Sign-Up Month in September.
Posters and bookmarks featuring Optimus Prime with a library card are available for purchase in the ALA store. In the coming months, free Library Card Sign-up Month graphics will be made available along with media tools such as a press release template, proclamation, and sample social media posts.
Since 1987, Library Card Sign-up Month has been held each September to mark the beginning of the school year. During the month, the ALA and libraries unite in a national effort to ensure everyone signs up for their own library card.
Source: Graphic Policy