IDW Publishing has hired Aub Driver as its new Director of Marketing. Driver was Public Relations Manager at Dark Horse from 2011 to 2016, leaving to take a post as Public Relations Director at Digital Trends (see “Dark Horse Promotes Lomax”). He was Public Relations Lead at Discogs from 2019 to 2021 and Director of Public Relations at Glorious from 2022 to 2023, while also working part-time as a Strategic Communications Consultant at Shelf Life Agency from 2018 to 2022. He has a master’s degree in Communications from the S.I. Newhouse School at Syracuse University.
“Aub comes to IDW with a wealth of Marketing & Publicity experience and a passion for the medium,” said IDW Co-Publisher Tara McCrillis in a statement accompanying the announcement. “I’m confident that Aub and the team are geared to change the way IDW approaches Marketing. Working closely with our licensors, creators, and internal teams, Aub will be focusing on fostering marketing that will set the stage for greater consumer awareness, engagement, and most of all, excitement for the amazing stories our talent are telling.”
IDW laid off 39% of its staff, including its entire Marketing and Publicity departments, in April 2023 (see “IDW Lays Off 39% of Staff”). The publisher hired Sean Brice as Senior Director of Sales in June (see “People on the Move: Sean Brice”). Other recent hires include Gregg Katzman as Senior Manager of Public Relations, Ryan Balkam as Direct Market Sales, and Reina Strauss as Sales and Marketing Coordinator. Additionally, Warren Buchanan was promoted from Sales Analyst to Licensing Manager with a new emphasis on researching, pitching, acquiring, maintaining, and strengthening IDW’s licensing comics line-up.
Source: ICv2
