Ares Games and Phalanx have announced the end of their five-year distribution agreement.
The distribution agreement between the two companies began forming in 2017 when Ares picked up Hannibal & Hamilcar – Rome vs. Carthage for U.S Distribution (see “Ares Joins Forces with Phalanx for U.S. Distribution“). Previously, Phalanx’s games had been entering U.S. markets through Mayfair Games (see “Mayfair to Represent Phalanx Games“), until they were purchased by Asmodee. Prior to Mayfair, they had been distributed in the U.S. by Rio Grande Games (see “Rio Grande Ending Phalanx Relationship“).
“We had a great journey together with Waldemar and all the Phalanx team, and we wish them all the best for the future development of their presence in USA and Canada,” said Christoph Cianci, CEO of Ares Games of the end of the agreement. “Phalanx’s catalog has become much larger in the past 5 years, and we understand they are now ready to take the next step, with a shorter supply chain to reach their retail customers. We are confident that our friends of GTS Distribution can be a great partner for them.”
The agreement will be officially terminated after a transition period where the two companies will part amicably. Phalanx will then be exclusively distributed by GTS Distribution starting on May 2, 2023.
Source: ICv2
