Disney has parceled out major licenses, including Star Wars, Indiana Jones, Disney Princesses, and Frozen, between the two largest U.S. toy companies: Hasbro and Mattel.
Hasbro has been awarded the global master toy license for Indiana Jones, with the first products planned for 2023 to coincide with the release of the fifth movie in the franchise (see “Geek Movie Calendar – 2023“). This will be the first time Hasbro has made toys for the property since 2008, when it released a toy range tied to Indiana Jones and the Kingdom of the Crystal Skull. Kenner, since absorbed by Hasbro, was the original toy licensee for Raiders of the Lost Ark in 1982-1983.
Lucasfilm also renewed Hasbro’s global master toy license for Star Wars.
Mattel also had a win on Wednesday, announcing that it had been awarded a global license for Disney Princesses and Frozen fashion dolls, small dolls, and figures. The Disney Princesses are returning to Mattel after a few years testing the waters at Hasbro. The new collection will launch in early 2023. Source: ICv2
