Demo-Graphics: Worldwide Comic Fans see gains as Facebook dips

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 621.65 million worldwide

It seems “comic fans” have made gains all around the world this month even with Facebook dropping in accounts. “Comic fans” increased 24.1 million while Facebook accounts dropped 7.2 million.

Gender

This month, men increase their percentage of the population to 52.3%, up from the previous month’s 51.8%. That was at the loss of ground be women who decreased to 46.1% from the previous month’s 46.6%. Those not reporting either increased to 1.7% from 1.6%.

Age

Every age segment increased compared to the previous month with the percentage they make up remaining pretty similar.

Relationship Status

The issue we’ve seen for relationship status persists internationally with some reporting as under 1,000 individuals, which is no way correct. So, take the below with a grain of salt for those at 0%.

More States

Spanish Speakers: There are 112.4 million Spanish speakers that are also comic fans worldwide. That’s an increase from the previous month’s 105.55 million.

Education: 117.85 million have a college degree or better worldwide. That’s an increase of 5.2 million from last month.

Parents: 111.85 million individuals are parents.

Board Game and Comic Fans: 358.3 million
Video Game and Comic Fans: 323.1 million
Board Game and Video Game Fans and Comic: 225.05 million
Board Game or Video Game Fans and Comic: 465.45 million

Source: Graphic Policy