Netflix has announced that Mattel and Hasbro have each been named a global co-master toy licensee for KPop Demon Hunters. These licensing deals will help meet the massive fan demand to has been steady as the film has become a worldwide hit and little official product has been released when it comes to toys and games.
KPop Demon Hunters was released June 2025, the film and the soundtrack have gone up, up, up on the charts to claim #1 most popular film of all time on Netflix with more than 325 million views globally over 91 days, and #1 album on Billboard’s 200 Albums chart, reaching 8.3B streams worldwide. Fan love has made the film’s single “Golden” Billboard Hot 100’s longest-running #1 hit by a girl group released in the 21st century while the film’s characters claimed all five spots of the top five most-searched-for Halloween costumes this year.
Netflix’s combined partnerships with Mattel and Hasbro will introduce a full portfolio of toys, collectibles, games, role-play products and more that will allow fans of all ages to drink up the characters, music, and world of the film in new and fun ways.
Through the Netflix-Mattel partnership, Mattel will market and develop a full range of KPop Demon Hunters–themed products across multiple categories, including dolls, action figures, accessories, collectibles, playsets, collaborations with co-brands, and more, beginning in 2026 with distribution worldwide. To give fans a first look at Mattel’s offerings, Mattel Creations—the company’s design-driven, direct-to-consumer platform—is introducing a presale three-pack of HUNTR/X dolls. Beginning November 12, 2025, fans will be able to purchase the collection on Mattel Creations, with orders shipping in 2026.
Through the Netflix-Hasbro partnership, Hasbro will bring beloved on-screen moments to fans through products across categories such as special feature plush, youth electronics and role play. Hasbro will be leveraging Hasbro Games, Wizards of the Coast, Nerf, and Furby—introducing a range of toys for fans of all ages.
Products from Mattel and Hasbro will be available at retail beginning spring 2026 through the holiday season of 2026 and beyond.
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Source: Graphic Policy
