Super7 Makes a Statement about Layoffs and the Negative Impact of Trump’s Tariff Tax

President Donald Trump’s tariff tax is impacting numerous companies forcing them to make tough decisions. The increased costs have cancelled projects or delayed delivery of others, increased prices, and forced some to lay off staff. Super7, a company focused on toys and collectibles, are one who have been negatively impacted.

The company sent out a very honest and frank email to their subscribers yesterday titled “To Our Valued Super7 Supporters” laying out their new reality. On April 24th the company instituted an 8% surcharge to all non-apparel items ordered from them due to the tariffs.

You can read it in its entirety below and it’s well worth it.

To Our Valued Super7 Supporters,

Last week was really hard.

As you may have heard, we had to make the difficult decision to let team members go. These are people who were doing the best work in the industry, none of whom deserved to be let go. I want to be clear that this reduction in staff is a direct result of the tariffs applied to our industry. The preceding six months before the tariff announcement had been Super7’s best since the inception of the company nearly 24 years ago. Then the landscape changed overnight.

Make no mistake, the tariff is a tax on American companies and the American consumer. The people who lost their jobs last week were Americans across 16 different states. The 145% tariff effectively shut our business down, bringing new inventory leaving the factory to zero, compounded by massive tariffs on pre-order product already on the water headed to consumers. This week’s change in tariff to 30%, is still a massive increase to this industry that requires significant change to work within.

So what does that mean for Super7? Well, it means we need to be smaller and focus on the core of our business while being very specific about what we make. This allows Super7 to be safe for the future and continue to deliver the awesome product we are known for.

We still believe in the joy that making toys brings to all of us. We believe that the future will be better, and we look forward to continuing to deliver on that joy for the future. We hope to see you there with us.

-Brian Flynn

Source: Graphic Policy