Nintendo has opened an official store in San Francisco. Read on below to learn more:
Nintendo has welcomed its first guests to Nintendo SAN FRANCISCO – its second official store in the United States – with a grand opening ribbon cutting ceremony led by Nintendo of America President and Chief Operating Officer Doug Bowser.
Located in San Francisco’s iconic Union Square at 331 Powell Street, Nintendo SAN FRANCISCO offers an immersive shopping experience designed to deliver smiles to visitors from all over. In addition to game systems and games, guests at Nintendo SAN FRANCISCO can discover exclusive products including accessories, apparel and home goods. More than just a store, Nintendo SAN FRANCISCO is a fun place to explore – whether you are local or visiting the area.
Read below for more information on Nintendo SAN FRANCISCO and the opening day festivities:
- Nintendo of America President and Chief Operating Officer Doug Bowser led the ribbon cutting ceremony, where he was joined by San Francisco Mayor Daniel Lurie. Saying a few words just before cutting the ribbon, Doug Bowser thanked the mayor and the city of San Francisco for a warm welcome into the community and likewise extended a welcome to fans and visitors of all ages to Nintendo SAN FRANCISCO.
- Those in the crowd of enthusiastic fans and special guests also experienced a surprise appearance by the Mushroom Kingdom’s own Mario.
- Photos from the event as well as images and video of Nintendo SAN FRANCISCO can be found on the official @NintendoStoreUS pages on X and Instagram. You can also visit the official Nintendo SAN FRANCISCO site or download the new Nintendo Today! smart device app for additional details and information.
Nintendo SAN FRANCISCO features two stories of merchandise from the Mushroom Kingdom to Inkopolis and beyond. Here are some of the things visitors can do when they visit the store:
- Explore Nintendo Store Branded Merchandise – The Nintendo collection features special multi-character artwork products including statue replicas, stationery items, and bags, as well as exclusive Nintendo SAN FRANCISCO-branded apparel.
- Discover A Wide Variety of Nintendo Products – Find apparel, home goods, toys and more (many only available at Nintendo stores) inspired by Nintendo game series, including:
- Super Mario – Shop colorful goods inspired by Mario and the Mushroom Kingdom including blankets, kitchen canisters and apparel.
- Animal Crossing – Bring the tranquil feeling of island life home with a wide variety of themed products, like tote bags, drinkware and loungewear for use in your daily life.
- Splatoon – Stay fresh with the latest Splatsville gear, such as Aloha shirts and a backpack designed to look like your own ink tank!
- The Legend of Zelda – It’s dangerous to go alone, so join Link in your Hyrule Kingdom adventure, as you collect Korok-themed drinkware and Nintendo stores’ exclusive Triforce-themed clothing.
- Pikmin – Uncover merchandise that invites Pikmin, mysterious plantlike creatures, to be a part of your everyday life with Pikmin-inspired vases and desk accessories.
- Pokémon – Journey to the Pokémon section where you’ll find plush toys and collectible figures for Trainers of all ages.
- Even more merchandise featuring Kirby, Metroid and other Nintendo game series!
- Snap a Photo – While exploring the store, keep an eye out for larger-than-life statues of Nintendo characters from franchises like Super Mario, Splatoon, The Legend of Zelda, Pokémon and more.
- Customize a Nintendo Switch – OLED Model System – The hardware customization kiosk display lets you create your very own customized Nintendo Switch – OLED Model system. Choose from different Joy-Con, wrist strap and dock colors for a customized system that will be ready for you to take home the same day.
- Play Nintendo Switch Games – Demo stations are available to dive into your favorite games on the Nintendo Switch system or discover new ones. You also have an opportunity to play on a giant gaming screen located on the lower level, which will also be used to air future Nintendo Direct livestreams, so you can tune in with other fans.
- Earn My Nintendo Rewards – Once inside, be sure to check in at the My Nintendo kiosk with your Nintendo Account information* to get an exclusive sticker for visiting Nintendo SAN FRANCISCO, plus 50 My Nintendo Platinum Points.
Warp Pipe Pass reservations** are required for entry today through May 18 and for select dates following the grand opening. Warp Pipe Passes are limited and available on a first-come, first-serve basis. For more information, visit: https://experience.nintendo.com/#/events.
And don’t forget to keep checking the @NintendoStoreUS pages on X and Instagram, which also serve as the source for the latest news on events, products and more at both Nintendo SAN FRANCISCO and Nintendo NEW YORK, the Nintendo Today! smart-device app*** and Nintendo SAN FRANCISCO site for news, photos, and updates. The ribbon has been cut, the doors have been opened, but the adventure is just beginning at Nintendo SAN FRANCISCO!
*A Nintendo Account is required to receive and redeem points. Terms apply: https://accounts.nintendo.com/term_point.
**A Nintendo Account is required to register for a Warp Pipe Pass. Terms apply. More information available here: https://en-americas-support.nintendo.com/app/answers/detail/a_id/47326/~/warp-pipe-pass—faq#s1q1.
***Nintendo Switch Online membership (sold separately) and Nintendo Account required. Not available in all countries. Internet and compatible smart device required to use app. Data charges may apply. Terms apply. nintendo.com/switch-online
5/15/2025
Mark your calendars for May 15th as we unveil the exciting new Nintendo SAN FRANCISCO store! Located in the heart of the city, this store promises to be a popular destination for Nintendo fans of all ages. Join us as we open our doors to a world of gaming excitement and exclusive merchandise. For a chance at a spot on opening day, please visit our event page to reserve a Warp Pipe Pass while supplies last:
https://experience.nintendo.com/#/events
Get your QR Code® ready to check in with My Nintendo!
Don’t forget to check in with My Nintendo! If you visit Nintendo SAN FRANCISCO, be sure to check in at the My Nintendo kiosk to receive an exclusive sticker and 50 My Nintendo Platinum Points*!
To check in, scan your My Nintendo QR Code® at the station. You can take a screenshot or print out your QR Code before the event to check in smoothly! You can also access and display your QR Code from the User Settings menu in your Nintendo Switch™ system.
Access My Nintendo QR Code ▸QR Code is a registered trademark of DENSO WAVE INCORPORATED.
Simply redeem your 50 Platinum Points and unlock this exclusive wallpaper!
Don’t miss your chance to showcase your Nintendo spirit—get your wallpaper today and let your screen shine with characters from the Nintendo franchise!Redeem now ▸
On May 15, Nintendo will open the doors to Nintendo SAN FRANCISCO, its second official store in the United States. Located in San Francisco’s iconic Union Square at 331 Powell Street, Nintendo SAN FRANCISCO is set to bring smiles to guests of all ages and visitors from near and far. In addition to game systems and games, Nintendo SAN FRANCISCO will offer a unique shopping experience filled with Nintendo’s characters, worlds and products including accessories, apparel, home goods, and souvenirs available only at this location.Learn More ▸
* A Nintendo Account is required to receive and redeem points. Terms apply (accounts.nintendo.com/term_point).
Source: Nintendo of America and My Nintendo news
Source: Pokemon
