Archie Comics Expands its Variant Cover Program to Fans

Archie Comics is expanding its exclusive variant cover program to consumers with July’s Archie Meets Jay & Silent Bob one-shot comic book, written by acclaimed filmmaker Kevin Smith, creator of the “View Askewniverse” stable of characters originating in his Clerks film series. In the new initiative, readers can create a unique custom cover with their own artwork or a custom piece by one of Archie’s legendary artists. The offer is available to everyone, with initial art concepts due by May 21. 

Archie has a robust ongoing variant cover program for comic shop retailers, where they purchase a print run of comics with cover art exclusive to their store. This will be the first time the opportunity for these memorable and rare keepsake collectibles is extended to individuals. Further details are listed below.

The regular retail edition of Archie Meets Jay & Silent Bob goes on sale July 9 everywhere comic books are sold, and features interior artwork by Archie mainstays Fernando Ruiz, Rich Koslowski, Matt Herms, and Jack Morelli.

• Minimum order is 300 copies at $4 each for a total cost of $1,200. This is per cover and includes printing, packing, and shipping.
• Customer provides their own artwork. The artwork may include characters from the ARCHIE MEETS JAY & SILENT BOB comic, the artist, and/or their family and friends.
• If an artist is needed, Archie Comics will provide one for an additional $700.
• All art is subject to review and approval by Archie Comics.
• Concept sketches are required and due for review by 5/21. This is to ensure the cover is not overly graphic and is respectful of the original characters.
• Once the concept is approved, payment for the order must be completed to proceed. 
• Final high resolution art files are due by 5/30.
• Final artwork will be printed as a cover of Archie Meets Jay & Silent Bob. This title is rated for mature readers.
• All final printed copies will be mailed to the address provided by the customer.
• One copy of the main cover of Archie Meets Jay & Silent Bob signed by Kevin Smith will come with your order.