Ultra PRO has hired Richard Dracass as their new Director of Entertainment.
Dracass is a games industry veteran who comes to Ultra PRO with over 20 years of experience. He comes to Ultra PRO by way of heo America, where he held the position of Media and Events Manager since 2020 (see “Dracass Joins Heo“). There, he helped launch their Return to Earth sustainable brand in the U.S. (see “‘Return to Earth’ Series“) and promoted heo’s Ultimate Guard brand.
“Richard’s dedication to surpassing industry standards and ability to see beyond the status quo really stood out to me,” said Jay Kuo, President and CEO at Ultra PRO. “His exceptional track record and ability to understand market dynamics make him an invaluable addition to our team, and we look forward to his leadership in advancing our mission to deliver high-quality, innovative products to our customers.”
At Ultra PRO, Dracass will be tasked with implementing business development and growth strategies for their entertainment division. He will also find new ways of enhancing their entertainment offerings.
Source: ICv2
