Marvel Comics increased its market share in the first quarter of 2024, going from 36% to 38.9%, compared to the fourth quarter of 2024 (see “Comic Store Market Shares – Q4 2023“), while DC Comics slipped from 23.3% to 21.6% in the same period.
The spread between Marvel and DC reached 17.3 share points, the biggest we found looking back a year. In Q1 2023, the spread was only 11 share points (see “Comic Store Market Shares – Q1 2023“).
Marvel got a strong boost from its Ultimate Universe relaunch (see “New Marvel Ultimate Universe Title Announced“), and Image Comics ticked up a bit with help from the Energon Universe titles, the Spawn #350 issue, and the first Ghost Machine title (see “New Creator-Owned and Operated Media Company“).
BOOM! Studios’ share is at 3.3% in Q1, less than it was for the past year; it had a 4,7% share in Q1 2023. Most of the other publishers had only small changes in market share percentage, but that was enough to reorder the chart, with BOOM! Studios moving from fourth in Q4 2023 to sixth place and Titan Comics moving up to ninth.
|
Comic Store Market Share (Dollars) – Q1 2024 [ComicHub Data, via ICv2] |
||
|
Rank |
Publisher |
Market Share |
|
1 |
Marvel Comics |
38.9% |
|
2 |
DC Comics |
21.6% |
|
3 |
Image Comics |
12.4% |
|
4 |
IDW Publishing/Top Shelf Productions |
4.2% |
|
5 |
Dark Horse Comics |
3.7% |
|
6 |
BOOM! Studios |
3.3% |
|
7 |
Dynamite Entertainment |
2.4% |
|
8 |
VIZ Media |
2.2% |
|
9 |
Titan Comics |
1.1% |
|
10 |
Kodansha Comics/Vertical |
0.9% |
|
All Others |
9.3% |
|
The data on which these market share percentages are based is from sales tracked at point-of-sale by the ComicHub system at stores selling American comics and graphic novels around the world. During the period for which these reports were generated, there were over 125 stores using the ComicHub system. As this is a small, non-random sample of over 3,000 stores selling American comics worldwide, these rankings may not be typical for all stores, but do represent a variety of locations and store emphases.
For monthly sales rankings based on ComicHub POS data, see “Comics and Graphic Novel Sales Rankings Based on Comic Store POS Data Index.”
Source: ICv2
