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Disclosure: Graphic Policy’s founder Brett is a member of the Zoop team.
Vault and Zoop have partnered for a transformative new approach to fan engagement to celebrate the release of Barbaric: Born In Blood #1, the newest arc of Vault’s smash hit Barbaric series. What Vault is calling its first ever Crowdbuilding Campaign™ is live.
Throughout the Barbaric “Join The Horde” Crowdbuilding Campaign™, fans will be able to get FREE early digital access to the full issue of Barbaric: Born In Blood #1, which introduces a twisted new villain and gives readers a glimpse into the secrets of Owen’s past.
As more fans join the Barbaric Horde, new treasures will be unlocked for everyone, including more digital comics, more exclusive behind-the-scenes art, and more goodies direct from creators Michael Moreci and Nathan Gooden. Not to mention, the first fans to join the Barbaric Horde get their pick of rewards from the Vault library and access to a limited number of special early-bird gifts (see the “Horde Rewards” section for more details). Further, fans will be able to preorder other special exclusive covers, exclusive merchandise, and more. Last, to those barbarians with the most refined tastes, Vault will offer limited exclusive covers, exclusive merchandise, and more, available first through the Crowdbuilding Campaign™ on Zoop. These rewards will never be produced again; once they’re gone, they’re gone for good.
Unlike a traditional crowdfunding campaign, a Crowdbuilding Campaign™ isn’t about funding, it’s about fandom. The goal of a Crowdbuilding Campaign™ is to bring together a league of both existing superfans and new fans, to give them unimpeded access to both free and premium rewards, and to create a path for greater fan excitement to unlock greater fan rewards.
The completion and distribution of Barbaric: Born In Blood #1 is not tied to the success of the Barbaric “Join The Horde” Crowdbuilding Campaign™; the book is already complete and ready to share with readers. There is no funding goal. It’s this simple: as more fans show up, more exciting rewards will be unlocked.
Source: Graphic Policy
